Ennobling is now considered an indispensable step in post-printing processes, allowing any application to be embellished, be it a business card or a luxury package. The finished product is thus transformed into a powerful communication and marketing tool that can radically change the shopping experience. For manufacturers, it is also an opportunity to increase margins on individual items by offering unique solutions, which we will be able to evaluate at Print4All thanks to the offer they will present at the show.

Mag-Data, a company specialising in the distribution of plastic films, will present at Print4All 2022 a wide range of products designed to meet different needs in dry and wet lamination, both offset and digital printing. Glossy, matt and semi-matt, non-microbial, velvety, scratch-resistant, embossed, metallised, brushed and holographic films, available in a variety of colours. Also foils for digital finishing can be applied both to toner printing and to digital UV varnishes. The entire Mag-Data proposal is designed to embellish and increase the communicative effectiveness of finished applications, ranging from commercial printing (brochures, business cards, catalogue covers, magazines) to publishing, cosmetic packaging and shopping bags for the fashion world. The presence at the exhibition will be an opportunity to show visitors how lamination is a useful tool not only to protect but also to add value to the finished product.

4 boxes, 8 new shades and 2 brand new holographic designs. This is the essence of the effects contained in LIGHT LINE, the new line designed by Kurz, which will be presented at Print4All. This year the brand, represented in Italy by Luxoro, is offering a set of boxes with the new hot stamping proposals to be inspired by. According to Julia Konig, Senior Designer at Kurz, the Boxes collection tries to tell the spirit of the times, translating them into four packaging concepts, which confirm that ennobling must be in step with the demands of new consumers, especially those belonging to Gen Z, i.e. those born between 1997 and 2010. An involved generation, driven by the desire to assert their rights and their individuality. For example, the Planet of Youth box is dedicated to them, featuring energetic shades such as Defiant Pink but also deep ones such as Gloom. A tribute to sustainability is Evolve! - Transition into a new era, which aims to emphasise the need to bring mankind closer to nature through colours such as Yellow Portal, a mineral and incandescent yellow, and Purple Shift, a deep and fluid purple. The textures obtained with clichés range from dry printing to various structured embossing.