After years of falling prices, online printers seem to be heading in a new direction today. According to some industry research, the number of printers who have a web2print service - a web platform with which to extend their market thanks to e-commerce - is largely the same at global level, but the profit margin available to companies through this tool seems to be on the increase.

In recent years, even the smallest companies have tried to offer their customers discounted printed products to compete with the online giants. But with hindsight, it is not possible to compete without the right weapons, so businesses have chosen to prioritise quality over quantity. This is because they have understood that the end customer who orders his business cards, company banners or promotional gadgets online is willing to spend a little bit more if he receives service in addition to the product. Whether it is an enhancement, customisation or an experience, the customer is at the heart of the entire production process: he chooses every detail of the product he intends to buy, often also choosing the delivery date, and then leaves an online comment to let people know whether he was happy with the product he received, which could influence the purchases of potential future customers. In short, being available 24 hours a day and proving that to solve problems in the shortest possible time becomes a real added value.

There are also those who choose the path of specialisation, because this is already part of the core business of the company, the online platform being a rib, or because online printing is seen as the ideal tool to penetrate niche markets that would otherwise be difficult to reach. Some companies have even started customising sneakers. To achieve this, it is essential to automate the processes for managing a potentially unpredictable number of orders. To promptly reach an ever-expanding market.