The postponement of several European trade fair events dedicated to printing, which were originally slated to be held during these months concerned by the health emergency, has upset the international trade fair scene. For this reason, a new date was set for the event announced in preview during the Print4All Conference, the annual meeting of the sector, which took place in live streaming on June 24.

Organised by ACIMGA, the 2020 Conference entitled "Future Factory - Printing the future, now " was the ideal restart step to gear up for the main event. Attended by over 1,200 participants, 33% of whom international, the importance of this appointment for the printing community as an opportunity for exchange, updating and taking stock of the issues that will be at the heart of the exhibition project was demonstrated once again.

The past few months have forced everyone to rethink their production and industrial processes, revealing the importance of technological innovation, as well as the resilience and flexibility of single companies, even more clearly. Not by chance, the Conference focused on the issues of sustainability and Industry 4.0 that if appropriately seized can turn a crisis into an opportunity. If Industry 4.0 is the key for efficiency (and, therefore, connecting, integrating processes, decentralising), sustainability means effectiveness, and therefore attention to the environment but also the economic and social impact that production carries with it.

Therefore, we must restart by aiming straight at these objectives, grasping the advantages that the lockdown has indirectly left behind, such as the Digital Transformation, that imposed a pervasive, high-performing leap forward in the use of existing technologies to respond to the emergency, the ability to develop smart solutions, because printing promptly adapted to new methods and new media, and the drive to build a new normality, a real paradigm shift in which digitisation, Industry 4.0 and sustainability can no longer be an option.