The label printing chain is complex and always prone to innovation. In recent years, the evolution of a constantly positive market has given us some essential elements that emerge firmly: the label of the future is sustainable and technological at every stage of the chain that leads to its production, as part of a circular economy that is increasingly the goal of the entire printing industry.

Despite suffering setbacks in recent months due to various political and economic uncertainties, the labels market is very much alive. According to the latest market research on labels by Finat, the European association for the self-adhesive labels industry, "For the first time since the beginning of the decade there has been a mixed picture of growth rates in the demand for the volume of labels in Europe. While major markets such as Germany and France recorded modest growth rates below 0.5%, several southern and eastern EU markets continued to achieve above-average growth rates of between 2.5% and 4%, while emerging markets in Russia and Ukraine recorded a strong increase of over 6%. By contrast, the UK and Turkey recorded negative growth of 1% and 4.5% respectively, although there was a pre-Brexit "storage effect" in the UK towards the end of 2018 and the beginning of 2019, which led to a subsequent rebound in demand for labels".

Brexit, trade conflicts from one side of the world to the other and import duties: the label industry is part of a huge macroeconomic scenario considering the number of players involved in the chain. However, the Finat report continues by saying that the outlook for self-adhesive labels and the packaging industry remains healthy.