Integrating the supply chain implies major advantages: more resilience, fast sharing of information, the possibility of making collaborative decisions that minimise risks and maximise the ability to react to changes underway.

Many entrepreneurs at the helm of important companies in the sector declared that companies are changing as a result of technological development. Production processes are created through short, direct, linked and synergistic chains and the more constant and collaborative relationships with customers, oriented towards greater efficiency, are also evolving as a result of the ability to manage orders from SAP, continual quality analysis and predictive maintenance, for instance.

However, it would be wrong to attribute the potential of this powerful change only to new technologies. Artificial intelligence, one of the most interesting technological solutions for a variety of potentially possible applications, cannot replace the human brain but can become an opportunity for  "augmented intelligence" providing packaging and printing with new applications and new ways of doing things and combining business and research.