From the most conventional paper to recycled paper, synthetic materials to textiles, card and corrugated cardboard: every substrate has its own characteristics which demand a different use and dosing of the inks - and hence the colour - to achieve the same grading as the customer's file. Even more today, when printed communications are using completely new channels (just think of digitally printed corrugated cardboard, which enables individually customised boxes and packaging to increase customer loyalty and consumer brand engagement), it is essential to remain reactive and ready to propose new marketing solutions to ensure the customer's brand is clearly visible and recognisable. Solutions for developing brand identity, to ensure that the company's identity is solid and clear and that the consumer is able to recognise it immediately.

And then there are the print technologies themselves: inkjet, toner, electrophotographic… each with its own characteristics, pros and cons, depending on the material and its application. How can all this be managed? Colour profiling and calibration software has become more sophisticated over the years, now offering printers the tools they need to quickly respond to the shifting demands of an ever more diversified marketplace. Today, to ensure the accuracy and repeatability of the entire work flow, printing professionals have a variety of tools at their disposal which have transformed colour management into a reliable, standardised process and reduced errors to a minimum. Colour management ensures a repeatable colour result over a variety of types of printed applications, regardless of the printing technology, media and inks being used.