Each material is a universe in itself that offers endless possibilities and combinations to create communication projects. Designers, agencies and brands are eager for new types of materials and media that can help them express their creativity, also - and increasingly so - in terms of environmental sustainability.
PRINTMAT will be a multi-purpose exhibition area to showcase materials and printing substrates in relation to their possibilities and performance with respect to any application: printing & communication, converting, package printing, labelling and industrial printing.
PRINTMAT will be a showcase of creativity within Print4All 2025, an unprecedented space to discover the special effects of printing through innovative materials. It was conceived to attract the supply chain of designers, communication agencies, marketers and brands.
The area will give a primary role within the event to those who produce innovative and sustainable materials that are designed to be printed and become communication and packaging elements, and to those who use these materials to create objects with high emotional and functional impact.
The companies taking part in PRINTMAT will enjoy a valuable path of visibility.
As part of the 'Roadmap to Print4All 2025', the participants will benefit from a dedicated and 'ad hoc' designed communication plan to engage the new target audience of agencies and marketers and entice them to visit the exhibition and the PRINTMAT area. This plan includes, among others, major events such as drupa 2024, Print4All Conference 2024 and Brand Revolution 2024.
At Print4All 2025, each company will be highlighted in the Pocket Guide, with a facilitated tour for those with a particular interest in materials.
Each product on display will have its own description in the exhibition space and in the PRINTMAT catalogue, which is printed and handed down to all visitors. Finally, participants will benefit from the organisation of guided tours dedicated to designers, communication agencies, marketers and brands.
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