29 MAGGIO 2025

12:30- 13:00

Pat McGrew, Managing Director McGrew Group         
*lingua inglese

We live in a competitive world! How can you help your clients stand out? Think Embellishment and creative forms. In an increasingly competitive marketplace, creative embellishments in print and packaging elevate brands by delivering unforgettable multisensory experiences. From spot varnishes and embossing to digital foiling and micro-embossing, today’s technologies allow brand owners to enhance visual and tactile appeal, making their products stand out. Digital innovations have democratized embellishment by enabling cost-effective, low-volume runs that once required high budgets and large print quantities. QR codes, NFC, and RFID technologies can now be seamlessly incorporated into print designs, bridging the physical and digital realms to create interactive and engaging brand experiences. These enhancements not only add value but also reinforce brand identity and authenticity, which is essential in luxury markets. Let's look at some examples from the real world. Packaging and advertising pieces that were successful for their creators. Seeing is believing. Come to see, leave with the belief that you can do it!